☺ During my six months at Stendahls, I've had the opportunity to work on a range of projects, from building design systems and concepts from scratch to refining and adapting complex systems for large companies. ☺
What have I learned?
I’ve learned to navigate complex design systems, structure workflows, and adapt to rapid changes. Hands-on experience has strengthened my ability to present and justify design decisions, collaborate with developers, and manage deadlines. I’ve also deepened my understanding of Figma, iterative design, and the balance between creativity and practical constraints. Additionally, I’ve gained insight into my role as a digital designer within a team, honing my collaboration and problem-solving skills in a professional setting.
One of my key projects was the redesign of a company’s website with an emphasis on employer branding. My main responsibility was to establish a structured design system based on atomic design principles, ensuring its longevity beyond the project. This, combined with the creative process of developing design concepts, gave me valuable insight into how a design process unfolds in a professional setting.
I’m unable to share the projects I’ve worked on yet, as they haven’t gone live.
A fictional project conducted during a one-week workshop at Grebbans, where our group was tasked with creating an e-commerce product page for the fictional brand Echo Studios. The assignment had a strong focus on UX, with the data points provided. Our task was to develop a brand identity, rearrange and add data points, justify every design decision, and not remove any data points. The workshop culminated in a persuasive pitch.
Background
The problem we aimed to solve was creating a UX-focused product page that was both familiar and easy to navigate for the customer. At the same time, we were encouraged to think outside the box and innovate. Additionally, we needed to establish a visual identity for the brand Echo Studios.
Solution
Our solution was a mobile-view product page featuring a scrolling banner with USP details, product cards, prices, sizes, stock markers, product info in an accordion format, related products, and a footer. We branded Echo Studios as "sporty, exclusive, edgy." The color palette was minimalistic (black, white, grey), with the exception of our CTA color, "Tennis Green." We reflected our brand values in the choice of typography, icons, and layout.
My role in the team
I took the lead in developing the brand identity and creating a prototype with variables in Figma. Given the short project duration, collaboration was crucial. We spent considerable time on market analysis, as balancing customer recognition with innovative, edgy design was essential. We tested all colors for WCAG compliance and created components for every part of the prototype.
How can I create film titles that are prominent enough to be interesting, without stealing attention from the film?
Background
As part of a school project, I created a proposal for the film titles of the short film Cows, produced by Bacon Pictures. The question I explored was: How can I create film titles that are prominent enough to be interesting, without stealing attention from the film?
Solution
I aimed to evoke an academic tone for the film by employing the traditional serif font Cormorant. To introduce contrast, I opted for the bold sans-serif font ACIER BAT. The producers sought a blend of tradition and intrigue.
The final result included the design of the film titles — both typography and layout — as well as animation, showing how the titles behave on screen.
A fictive project where the goal was to develop an integrated e-commerce app for a smart fridge, with the aim of encouraging consumers to buy sustainable food. I wanted to keep user accessibility as main focus, but challenge the look of a classic food e–commerce and implement AI.
Background
We know that food waste in Sweden is significant. We also know that clear information and eco-labeling enable consumers to make sustainable choices and transition to a more sustainable lifestyle.How might I design an app that integrates with the smart fridge, is easy to use, and nudges the consumer to buy sustainably?
Solution
The solution is a user-friendly landing page designed to integrate seamlessly with a smart fridge, making sustainable shopping easier and more intuitive. The landing page features a clear and inviting header, AI-generated suggestions for purchases based on previous buying habits, and a display of products from the user's shopping list. It also includes well-organized categories for various food products, ensuring everything is easily accessible. The entire prototype is interactive, allowing users to click through different sections effortlessly. Key functionalities include adding products to the cart and saving items as favorites, facilitated through well-defined variables. Additionally, the design encompasses multiple category pages, providing a comprehensive shopping experience tailored to encourage sustainable choices.
Workflow
By doing a context analysis, a flow chart, MoSCoW and greyboxes of the design I realised what functions were necessary. I wanted the design to be perceived as airy and easy to navigate, but with bold details and use Ai as a core function.
User tests
User tests showed the challenge in working with a fridge screen as device. I realised that larger buttons and product cards were necessary. Also the possibility to use voice control is of importance.
With a background in filmmaking, I find it thrilling to incorporate movement into my designs. I believe in the power of motion to emphasize key features and draw attention effectively.
Work
UI / UX, VISUAL IDENTITY
Tools
FIGMA, OPEN AI
A fictional project conducted during a one-week workshop at Grebbans, where our group was tasked with creating an e-commerce product page for the fictional brand Echo Studios. The assignment had a strong focus on UX, with the data points provided. Our task was to develop a brand identity, rearrange and add data points, justify every design decision, and not remove any data points. The workshop culminated in a persuasive pitch.
Problem
The problem we aimed to solve was creating a UX-focused product page that was both familiar and easy to navigate for the customer. At the same time, we were encouraged to think outside the box and innovate. Additionally, we needed to establish a visual identity for the brand Echo Studios.
Solution
Our solution was a mobile-view product page featuring a scrolling banner with USP details, product cards, prices, sizes, stock markers, product info in an accordion format, related products, and a footer. We branded Echo Studios as "sporty, exclusive, edgy." The color palette was minimalistic (black, white, grey), with the exception of our CTA color, "Tennis Green." We reflected our brand values in the choice of typography, icons, and layout.
Work flow and my role
I took the lead in developing the brand identity and creating a prototype with variables in Figma. Given the short project duration, collaboration was crucial. We spent considerable time on market analysis, as balancing customer recognition with innovative, edgy design was essential. We tested all colors for WCAG compliance and created components for every part of the prototype.
Work
MOTION GRAPHICS
Tools
AFTER EFFECTS + FIGMA
Film titles to the short film "Cows". Produced by Bacon Pictures.
How can I create film titles with enough prominence to be interesting, but without steeling attention from the film?
I aimed to evoke an academic tone for the film by employing the traditional Serif font Cormorant. To introduce contrast, I opted for the bold Sans Serif font ACIER BAT. The producers sought a blend of tradition and intrigue.
Work
UI / UX, VISUAL IDENTITY
Tools
FIGMA, OPEN AI
A fictive project where the goal was to develop an integrated e-commerce app for a Smart Fridge, with the aim of encouraging consumers to buy sustainable food. I wanted to keep user accessibility as main focus, but challenge the look of a classic food e–commerce and implement AI.
Problem
We know that food waste in Sweden is significant. We also know that clear information and eco-labeling enable consumers to make sustainable choices and transition to a more sustainable lifestyle.
How might I design an app that integrates with the smart fridge, is easy to use, and nudges the consumer to buy sustainably?
Solution
The solution is a user-friendly landing page designed to integrate seamlessly with a smart fridge, making sustainable shopping easier and more intuitive. The landing page features a clear and inviting header, AI-generated suggestions for purchases based on previous buying habits, and a display of products from the user's shopping list. It also includes well-organized categories for various food products, ensuring everything is easily accessible. The entire prototype is interactive, allowing users to click through different sections effortlessly. Key functionalities include adding products to the cart and saving items as favorites, facilitated through well-defined variables. Additionally, the design encompasses multiple category pages, providing a comprehensive shopping experience tailored to encourage sustainable choices.
Work flow
By doing a context analysis, a flow chart, MoSCoW and greyboxes of the design I realised what functions were necessary. I wanted the design to be perceived as airy and easy to navigate, but with bold details and use Ai as a core function.
User tests
User tests showed the challenge in working with a fridge screen as device. I realised that larger buttons and product cards were necessary. Also the possibility to use voice control is of importance.
Work
MOTION GRAPHICS
Tools
AFTER EFFECTS + RIVE
With a background in filmmaking, I find it thrilling to incorporate movement into my designs. I believe in the power of motion to emphasize key features and draw attention effectively.
